JOIN THE BEST MASTERMIND FOR REI ENTREPRENEURS. AND THE BEST PART?

IT'S FREE

JOIN THE BEST MASTERMIND FOR REI ENTREPRENEURS. AND THE BEST PART?

IT'S FREE

The Preferred Mastermind by Real Estate Investors

We Help REIpreneurs Build A Business Through Systems And Scale Through People.

we are a premier REAL ESTATE

marketing authority

we make your real estate business grow AND SCALE through PROFITABLE inbound marketing strategies

The Preferred Digital Marketing Agency by Real Estate Investors

We Help You Get Your Schedule Jam-Packed with Motivated Sellers and Buyers Who NEED to SELL Their Property (and can close as little as 2 weeks)

Click Here To Start Generating More Leads

Word from our founders:

"We want to create a space where people can get dispropotionate amount of value for free... we believe that education should be free and it should be transferred over and over with the intention of giving. That's what REIpreneurs is."

Because you deserve more than just a Coaching Program

Esteban Andrade has been featured and given shoutouts in different podcasts including real estate disruptors, real estate rookie by bigger pockets podcast and much more! He allso have appearred in publications such as Fox News, New york weekly, Thrive golbal and inman real estate

OUR EXPERIENCE

TRUSTED BY THE WORLD’S MOST INNOVATIVE REAL ESTATE FIRMS

WHAT WE DO

and we're pretty damn good at it.

Google PPC for real estate investors and wholesalers to get motivated seller leads

Google Ads (PPC)

We create revenue-driven motivated seller PPC campaigns that use Google's powerful intent based search engine. Our campaigns are built for long-term success by being able to consistently generate motivated seller leads on demand.

Get motivated seller leads from Facebook ads

Facebook Ads

We leverage this social media behemoth to create profitable campaigns that put you in front of motivated sellers so that you can capitalize on your preferred exit strategy. We regularly retarget users and turn them into easily motivated inbound conversions.

Turn your real estate investing website into a motivated seller machine by doing SEO for motivated seller lead generation

SEO

We help you build the foundation of your online presence through On-Page Optimization, then we continue building trust and authority with our seasoned Off-Page SEO methods. This allows Sellers find you on Google for years to come.

Lead Conversion

Making sure to generate leads is one thing, but converting them is a whole different story. That's why we ensure that your conversion is armored by the best campaigns and systems. we do this byeveraging Virtual Assistants, Inside Sales Agents and the most robust CRMs and Automations

Systems to generate and convert more motivated seller leads into contracts

System Automation

We make sure to create processes and systems that you'll have access to from day 1. With the first ever multi-touch sequential marketing automation platform we guarantee that your real estate investment business quickly succeeds

Hyper-Branding

We value the long-term effect that setting you as an authority in your market has on your business. We make sure to implement strategic branding and content campaigns that, along with lead generation and conversion campaigns, assure your business growth. Be prepared to make videos!

VA placement agency for real estate investors

Team Placement

We will find rockstars for your business growth. Our bread and butter is Latin American remote team members or VAs. We get A-players from Mexico, Central and South America.


Same Skills, Lower Costs. Same time zones as the US and Canada. Most of our placements are professionals, meaning they went to college or university.

Cold calling and sms marketing for real estate investors

Outbound Marketing

We are proud to have the best team to deliver the highest quality cold calling and SMS marketing. Think of a cold-calling lead with the quality of PPC (Google ads) marketing leads.

Our agents are highly trained as closers but focus on reaching out to leads, they cold call highly qualified motivated sellers and live-transfer them to our client's acquisitions team.

Sales Training

We know one of the biggest struggles our clients have is with the sales process. That's why we have created the best sales training to convert these inbound leads into deals.

We cover negotiation, deal structuring, follow-up, creative financing, and objection handling along with other crucial sales skillsets

Done For You Lead Generation

We manage everything, so you can close more deals and focus on what’s most important.

Exclusive Motivated Seller and Cash Buyers

Leads.

Strategic and Data-driven advertising.

Fill and convert your pipeline on autopilot.

5x the return of investment

of direct mail.

100% managed for you.

Advanced targeting for more net profit.

Exclusive Motivated Seller and Cash Buyer

Leads.

Strategic and Data-driven advertising.

Fill and convert your pipeline on autopilot.

5x the return of investment

of direct mail.

100% managed for you.

Advanced targeting for more net profit.

Done With You Elite Coaching Program

8 Week Coaching & Training — Done With You

Learn The Ins & Outs Of Our Processes

Weekly Coaching Calls

Dedicated Facebook Group For Support


Learn How To Hire Your Own In-House Team

Learn The Ins & Outs Of Our Processes

Weekly Coaching Calls

Dedicated Facebook Group For Support


Learn How To Hire Your Own In-House Team

Coming Soon... Pay Per Seller Lead

Pay per lead. Facebook, instagram, youtube, google ppc leads

Exclusive Motivated Seller and Cash Buyers

Leads.

Strategic and Data-driven advertising.

Fill and convert your pipeline on autopilot.

5x the return of investment

of direct mail.

100% managed for you.

Advanced targeting for more net profit.

Exclusive Motivated Sellers

Strategic and Data-driven advertising.

Fill and convert your pipeline on autopilot.

5x the return of investment

of direct mail.

Refundable criteria

Advanced targeting for more net profit.

3 Reasons You Should Book A Call Today

Our most important metric is results. We track everything to make sure that we deliver on our promises

This is not a "sales call." It's simply a conversation to see if our system will be beneficial to you, and if we'll be a good fit for each other.


Nothing will change if YOU don't. So, to get a different results, you must do something differently. This is that something.


Our most important metric is results. We track everything to ensure we deliver for you.

This is not a "sales call." It's simply a conversation to see if our system will be beneficial for you and if we'll be a good fit for each other.


Nothing will change if YOU don't. So to get a different result, you must do something differently. This is that something.


OUR TEAM

Esteban Andrade, CEO and Founder of Hesel Media who helps real estate investors get motivated seller leads

Esteban A.

Founder and CEO

Paula M.

Chief Operating Officer

Brandon L.

Chief Of Design

Check Out Some Results From Businesses That loved HESEL MEDIA!

Client Testimonials

Viktor is a high-level real estate investor that generates motivated seller leads through Facebook and Google ads.

Viktor R.

"Using them for 2 years, We love them. Esteban is a hustler... he works hard.. he definitely pulls his weight through the business. There is a lot of people that talk, but he talks and he walks the talk, it's not bragging if you can prove it. We've gotten a tremendous ROI, it's about what you get in return and not what you pay. You should be working with them!"

Samuel Hollis

"The guy that manages this business is a true champion. Esteban is such a giving person that at the beginning he provided me with a lot of FREE value until I decided to move forward and set up my Facebook Lead Generation campaigns for my wholesaling business. I have been wholesaling for 15 years and Facebook has drastically changed the way I do business.....


Martin Munoz

"I was just looking to invest more aggressively in my business and I knew that with Facebook I could do that, what I didn't imagined is Esteban's capabilities overall made me buy 24 properties to fix and flip in just 6 months only from Facebook. Now we are dominating locally doing SEO to my website and make sure that I'm the first to appear in the Google search. This is better than any other thing that we were doing before."

Blaine Dartez

Alex Romanov

Check Out Some Of The Businesses That Have Trusted HESEL MEDIA!

Success Stories

LEARN ABOUT ONLINE MARKETING

WHO'S TALKING ABOUT US?

PODCASTS MENTIONS

BiggerPockets Rookie

BiggerPockets Real Estate Rookie Podcast episode where Esteban Andrade is mentioned by Erik Wright and how he is crushing it in Chatanooga

Episode with Jared & Cody

Real Estate Disruptors show by Steve Trang episode where Esteban Andrade and hesel media is mentioned when answering questions about how to be successful with Facebook Ads for Real Estate Investors and wholesalers by Jared and Cody

Ep. 1 with Brent Moreno

Wholesale Hackers episode where Esteban Andrade and Brent Moreno chat about successfully running online inbound marketing campaigns for real estate investors

READ OUR LATEST BLOGS

marketing strategy writen on paper surrounded by props

Marketing For Real Estate Investors: How Much Do You Need To Invest?

July 26, 20234 min read

There’s a whole bunch of websites out there that explain the different marketing strategies real estate investors use. But let’s talk about the cost that comes with these methods, and how results can vary if you invest without doing proper research.

First, there’s a really important concept to get out of the way, that is: Cash Conversion cycles

What are cash conversion cycles?

A cash conversion cycle is a metric that shows the time it takes a company to convert an initial investment into different forms of resources and cash flows

So, when an investor acquires a property,y they understand that it will take some time before their investment begins to bring cash flow into the business. In the same way, cash conversion cycles apply to all kinds of investments. And marketing is one of them. 

There are some marketing strategies that are known for having shorter cash CCC’s, but keep in mind that these estimates are not set in stone. You could close a deal after a week with an online marketing campaign, but take months to close a deal with cold calling.

Marketing strategies with shorter Cash Conversion Cycles

  1. Cold calling: You don’t need a huge investment to start cold calling. If you have a phone, a calling list, and a way to track your numbers and follow-ups, you are set. How long it takes to get a deal through this method can vary. But even a small wholesaling fee will close your ccc. 

  2. Mail: Printing and sending out paper ads for your business is pretty inexpensive, and it’s a good way to get word of your business out there. It can take you a while to close a deal through this strategy, but it may be worth it.

  3. Social media presence: The most important thing here is CONSISTENCY. Creating content in social media is completely free, and it brings attention to your business. Social media opens up the doors to potential sellers and partners. 

Marketing strategies with longer Cash Conversion Cycles

  1. Television and radio: This one depends on a couple of things like: channel, and time of the day. You pay a lot more when ads are shown during prime time television, or if you choose the most listened to radio station in town. However, chances are that you will get a client quicker by spending a bit more.

  2. Email & SMS: Can be tricky to properly set up. This strategy is a bit more pricey than those in the shorter CCC category, but continues to be relatively inexpensive. Businesses swear by email and SMS campaigns, but it takes a couple of months before you begin to see cash flowing from it.

  3. Social media advertising: We have first hand experience seeing clients get deals in the first couple of weeks after launching their SM campaigns. However, this strategy can be expensive for newer investors. While it pays off in higher quality leads, and saves you lots of time, it requires a relatively high investment.

Tiffany High does a great job at explaining cash conversion cycles. Check our podcast episode with her HERE!

Now, let’s talk about things to keep in mind when you are looking to invest in a new marketing strategy. 

Marketing isn't a one-time investment

When you invest in marketing you must keep in mind that it will likely not be a one-time investment. Marketing investments can come up as weekly, biweekly or monthly payments in your bank account. So, as an investor you must know:

  1. How much do you have to continuously spend on a marketing strategy so that it brings results.

  2. How long will the cash conversion cycle be for this strategy. Meaning, for how long will you have to spend this amount of money on a reglar basis before you can see results. And BEFORE you can judge whether this strategy worked for you or not. 

  3. Do you have the money to sustain this investment. If given the worst case scenario, can you pay for this strategy for months without seeing results

You must also beware of these 2 mistakes that stop you from producing results:

  1. You implement your new marketing strategy with less than the recommended investment. In an attempt to save some money, less experienced investors do this. However, they fail to realize that they will likely not get the results they want.

  2. You don’t give a strategy the needed time to show results before ruling it out. Investors who do this haven’t done research on a strategy’s CCC. They hyperfocus on the monthly payments needed to sustain this strategy. 

Always keep in mind that you need to have a PLAN. This will save you a lot of headaches and disappointments if you don’t get the results you want. 

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