JOIN THE BEST MASTERMIND FOR REI ENTREPRENEURS. AND THE BEST PART?

IT'S FREE

JOIN THE BEST MASTERMIND FOR REI ENTREPRENEURS. AND THE BEST PART?

IT'S FREE

The Preferred Mastermind by Real Estate Investors

We Help REIpreneurs Build A Business Through Systems And Scale Through People.

we are a premier REAL ESTATE

marketing authority

we make your real estate business grow AND SCALE through PROFITABLE inbound marketing strategies

The Preferred Digital Marketing Agency by Real Estate Investors

We Help You Get Your Schedule Jam-Packed with Motivated Sellers and Buyers Who NEED to SELL Their Property (and can close as little as 2 weeks)

Click Here To Start Generating More Leads

Word from our founders:

"We want to create a space where people can get dispropotionate amount of value for free... we believe that education should be free and it should be transferred over and over with the intention of giving. That's what REIpreneurs is."

Because you deserve more than just a Coaching Program

Esteban Andrade has been featured and given shoutouts in different podcasts including real estate disruptors, real estate rookie by bigger pockets podcast and much more! He allso have appearred in publications such as Fox News, New york weekly, Thrive golbal and inman real estate

OUR EXPERIENCE

TRUSTED BY THE WORLD’S MOST INNOVATIVE REAL ESTATE FIRMS

WHAT WE DO

and we're pretty damn good at it.

Google PPC for real estate investors and wholesalers to get motivated seller leads

Google Ads (PPC)

We create revenue-driven motivated seller PPC campaigns that use Google's powerful intent based search engine. Our campaigns are built for long-term success by being able to consistently generate motivated seller leads on demand.

Get motivated seller leads from Facebook ads

Facebook Ads

We leverage this social media behemoth to create profitable campaigns that put you in front of motivated sellers so that you can capitalize on your preferred exit strategy. We regularly retarget users and turn them into easily motivated inbound conversions.

Turn your real estate investing website into a motivated seller machine by doing SEO for motivated seller lead generation

SEO

We help you build the foundation of your online presence through On-Page Optimization, then we continue building trust and authority with our seasoned Off-Page SEO methods. This allows Sellers find you on Google for years to come.

Lead Conversion

Making sure to generate leads is one thing, but converting them is a whole different story. That's why we ensure that your conversion is armored by the best campaigns and systems. we do this byeveraging Virtual Assistants, Inside Sales Agents and the most robust CRMs and Automations

Systems to generate and convert more motivated seller leads into contracts

System Automation

We make sure to create processes and systems that you'll have access to from day 1. With the first ever multi-touch sequential marketing automation platform we guarantee that your real estate investment business quickly succeeds

Hyper-Branding

We value the long-term effect that setting you as an authority in your market has on your business. We make sure to implement strategic branding and content campaigns that, along with lead generation and conversion campaigns, assure your business growth. Be prepared to make videos!

VA placement agency for real estate investors

Team Placement

We will find rockstars for your business growth. Our bread and butter is Latin American remote team members or VAs. We get A-players from Mexico, Central and South America.


Same Skills, Lower Costs. Same time zones as the US and Canada. Most of our placements are professionals, meaning they went to college or university.

Cold calling and sms marketing for real estate investors

Outbound Marketing

We are proud to have the best team to deliver the highest quality cold calling and SMS marketing. Think of a cold-calling lead with the quality of PPC (Google ads) marketing leads.

Our agents are highly trained as closers but focus on reaching out to leads, they cold call highly qualified motivated sellers and live-transfer them to our client's acquisitions team.

Sales Training

We know one of the biggest struggles our clients have is with the sales process. That's why we have created the best sales training to convert these inbound leads into deals.

We cover negotiation, deal structuring, follow-up, creative financing, and objection handling along with other crucial sales skillsets

Done For You Lead Generation

We manage everything, so you can close more deals and focus on what’s most important.

Exclusive Motivated Seller and Cash Buyers

Leads.

Strategic and Data-driven advertising.

Fill and convert your pipeline on autopilot.

5x the return of investment

of direct mail.

100% managed for you.

Advanced targeting for more net profit.

Exclusive Motivated Seller and Cash Buyer

Leads.

Strategic and Data-driven advertising.

Fill and convert your pipeline on autopilot.

5x the return of investment

of direct mail.

100% managed for you.

Advanced targeting for more net profit.

Done With You Elite Coaching Program

8 Week Coaching & Training — Done With You

Learn The Ins & Outs Of Our Processes

Weekly Coaching Calls

Dedicated Facebook Group For Support


Learn How To Hire Your Own In-House Team

Learn The Ins & Outs Of Our Processes

Weekly Coaching Calls

Dedicated Facebook Group For Support


Learn How To Hire Your Own In-House Team

Coming Soon... Pay Per Seller Lead

Pay per lead. Facebook, instagram, youtube, google ppc leads

Exclusive Motivated Seller and Cash Buyers

Leads.

Strategic and Data-driven advertising.

Fill and convert your pipeline on autopilot.

5x the return of investment

of direct mail.

100% managed for you.

Advanced targeting for more net profit.

Exclusive Motivated Sellers

Strategic and Data-driven advertising.

Fill and convert your pipeline on autopilot.

5x the return of investment

of direct mail.

Refundable criteria

Advanced targeting for more net profit.

3 Reasons You Should Book A Call Today

Our most important metric is results. We track everything to make sure that we deliver on our promises

This is not a "sales call." It's simply a conversation to see if our system will be beneficial to you, and if we'll be a good fit for each other.


Nothing will change if YOU don't. So, to get a different results, you must do something differently. This is that something.


Our most important metric is results. We track everything to ensure we deliver for you.

This is not a "sales call." It's simply a conversation to see if our system will be beneficial for you and if we'll be a good fit for each other.


Nothing will change if YOU don't. So to get a different result, you must do something differently. This is that something.


OUR TEAM

Esteban Andrade, CEO and Founder of Hesel Media who helps real estate investors get motivated seller leads

Esteban A.

Founder and CEO

Paula M.

Chief Operating Officer

Brandon L.

Chief Of Design

Check Out Some Results From Businesses That loved HESEL MEDIA!

Client Testimonials

Viktor is a high-level real estate investor that generates motivated seller leads through Facebook and Google ads.

Viktor R.

"Using them for 2 years, We love them. Esteban is a hustler... he works hard.. he definitely pulls his weight through the business. There is a lot of people that talk, but he talks and he walks the talk, it's not bragging if you can prove it. We've gotten a tremendous ROI, it's about what you get in return and not what you pay. You should be working with them!"

Samuel Hollis

"The guy that manages this business is a true champion. Esteban is such a giving person that at the beginning he provided me with a lot of FREE value until I decided to move forward and set up my Facebook Lead Generation campaigns for my wholesaling business. I have been wholesaling for 15 years and Facebook has drastically changed the way I do business.....


Martin Munoz

"I was just looking to invest more aggressively in my business and I knew that with Facebook I could do that, what I didn't imagined is Esteban's capabilities overall made me buy 24 properties to fix and flip in just 6 months only from Facebook. Now we are dominating locally doing SEO to my website and make sure that I'm the first to appear in the Google search. This is better than any other thing that we were doing before."

Blaine Dartez

Alex Romanov

Check Out Some Of The Businesses That Have Trusted HESEL MEDIA!

Success Stories

LEARN ABOUT ONLINE MARKETING

WHO'S TALKING ABOUT US?

PODCASTS MENTIONS

BiggerPockets Rookie

BiggerPockets Real Estate Rookie Podcast episode where Esteban Andrade is mentioned by Erik Wright and how he is crushing it in Chatanooga

Episode with Jared & Cody

Real Estate Disruptors show by Steve Trang episode where Esteban Andrade and hesel media is mentioned when answering questions about how to be successful with Facebook Ads for Real Estate Investors and wholesalers by Jared and Cody

Ep. 1 with Brent Moreno

Wholesale Hackers episode where Esteban Andrade and Brent Moreno chat about successfully running online inbound marketing campaigns for real estate investors

READ OUR LATEST BLOGS

Phone screen showing social media for real estate investors

Get Your Marketing Going And Survive The Crash

December 19, 20225 min read

Get Your Marketing Going And Survive The Crash

We’ve talked about the upcoming economic crash and how it could affect US investors. Having a solid business and understanding your numbers are key during this time. Now, it's time we talk about getting the right marketing for your business.

Smartphone screen showing multiple social media apps

What is marketing? Do people working in real estate need to be concerned with it? How will marketing help my business? 

Typically, when someone thinks of marketing, they think of sales. 

But this is not all marketing is. Marketing is about increasing visibility for a product, service, or even a person. This visibility is what will increase sales and engagement. Moreover, it will bring new customers to your business. 

How do investors benefit from marketing?  

As a real estate investor, who are your customers?

  • You want sellers to reach out to you so you can acquire property.

  • You’re looking to sell or rent a property that you just rehabbed.

  • You are looking for a buyer to sell a contract that you just closed.

There are two types of marketing that investors use to increase their sales and engagement: Inbound and outbound.

Outbound marketing

With outbound marketing strategies you are proactively reaching out to customers on a massive scale. The more people you contact, the more sales you get.

Strategies like this are less target specific, as you are reaching out to a larger group of people who did not previously know about you.

Here's some outbound marketing strategies:

  • Cold calling: One of the oldest tricks in the book! A lot of investors swear by this strategy. After getting a hold of a sellers list, investors call everyone in it and pitch their services to them.

  • Mail: Another classic strategy. Investor will find addresses of people who have shown interest in selling their property or are facing some kind of financial hardship, and send customized letters offering their service directly to their letterbox.

  • Print media: Ads! Be it a newspaper ad, or a billboard in the city they are targeting; These investors want unsuspecting sellers to notice their services and contact them directly. 

  • Television and radio: Similar to print media, investors target a large audience from which they aim to catch any unsuspecting sellers, who wil notice their services and contact them directly.

Inbound marketing

With inbound marketing strategies you make your ideal customer come to you through content that targets them. You don't disrupt their daily lives, and they willingly start the conversation.

  • Emails and SMS: Email and sms campaigns are meant to routinely check up on those who have opted-in to be contacted. They help keep your business at the top of people’s mind, and when they do need you product or service, your company will be they first they think of. 

  • Social media advertising: Ads that you get in social media platforms all belong in this category. Users are targeted specifically depending on the different interests they’ve shown in the past, as algorithms carefully follow your interactions and show you ads that are most relevant to your current interests.

  • Social media presence: Not talked about enough! We are in the era of social media, where the world is connected in ways that were unimaginable before. Information travels in a matter of seconds, and as a business owner you should be taking advantage of this. Being active on social media is not difficult, but it requires consistent content creation. Slowly, people in your field will get to know about you and organic leads will come along.
     

  • Websites: You got someone’s attention from an ad, an email, even mail or coldcalling. But your job is far from done. Your website should always be built to maximize potential leads you can get from it! People will land on your website through all the different strategies we talked about, so it must appeal to those who took the time to check it out.

Is one of these strategies better than the other? Is one of them bulletproof to a crash in the economy?

Reality is that no strategy is bulletproof. Restrictions on social media advertising are an every day occurrence. And companies are always implementing restrictions on consumer privacy/access.

But here’s what you need to know:

Outbound vs Inbound marketing

Everyone is at a different stage of their real estate investing journey, so what strategy will work for you depends on many factors. 

Here’s some tips to take into account!

  • These are difficult times, but that doesn’t mean you should get rid of your projects or put them on hold! Consider your different options, see what could best benefit you, and make moves.

  • Any marketing strategy will take some time to show results. Consider your risk tolerance, how much you can consistently spend on marketing for the next 3 to 6 months. Don’t panic when your investment doesn’t bring money in right away.

  • Look for people who are already 5 steps ahead of you. They probably specialize in one or multiple marketing strategies. They’ve shared their journey and past mistakes so other investors can avoid them, take advantage of that! 

  • Know what you are doing! Cold calling may sound as easy as calling a couple of people a day, and social media advertising as easy as paying Facebook some money and offering your services. It’s more than that. People have mastered scripts and come up with strategies to maximize response rates. Marketers know how to best build an ad, who to target, when to post it, and what the best volume to work with is. Take your time to learn, or get an expert to help you.

Curious about Inbound marketing for your business? Book a time with us!

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